Rock DJ was inspired in part by Robbie's UNICEF mentor, the late Ian Drury and kicked off the release of Sing When You're Winning.
"I actually just went "Ian, will you please send me a rhythm," said Robbie, "and then he went "singing in the classes, music for your masses, give no head no backstage passes..." "It's a party song and party songs usually have inane lyrics that mean nothing. Everything else has been, you know, emotional... it's not a depressing album, but it has been about sadness, being lonely and being depressed, funnily enough, but done in an upbeat way," he said.
Earning him an MTV Europe Music Award for Best Song in 2000, Rock DJ went on to collect Best British Single at the BRIT Awards and a number of Best Video awards and nominations.
Robbie's third UK No.1, Rock DJ hit the UK top spot in August 2000. The single was also a massive hit across Europe and South America and went platinum in Australia, peaking at No.4 in the Australian singles chart.