Farrell

Farrell is the new British menswear label devised by Robbie Williams.

The collection is named for Jack Farrell, aka Jack the Giant Killer. Jack was a notable dresser, a Stoke-on-Trent native, who lived a hard life but lived it well. A strong man, Jack believed in honesty, integrity, good manners and a sense of honour. The Farrell range was created to honour Jack's legacy, the result is a collection that balances past influence with modern male style.

The collection will be available online from Very.co.uk, HouseofFraser.co.uk and the following House of Fraser stores in the UK: Birmingham, Bluewater, Cardiff, Gateshead, Glasgow, Lakeside, Manchester, Oxford St, Reading and Westfield.

SPRING SUMMER 2012 COLLECTION

Expect to find sharp jackets and shirts to dress up in, and a summer weekend uniform of knitted polo shirts, lightweight t-shirts and jeans. Trilbys and scarves complete the look and take inspiration from the brands namesake. Farrell was created to honour Jack's legacy and the result is a collection that combines modern masculine style with a nod to the past. Details are rich and humorous, like the secret pockets... for the bus fare home. Branding and logos are tucked away inside.

VIEW SS2012 COLLECTION