USA Summer: Man, The Myth, The Tax Bill (aka Born To Be Mild) (1999)
Hot on the heels of Millennium's US release, Robbie spread his wings across the Atlantic to check out his new turf! Having spent ten days there meeting record company bosses shortly after Christmas, he was eager to make his mark.
Looking forward to the unknown and the excitement and challenge of a new audience, Robbie said: "This next year in America is like a big adventure, an exciting step into the unknown. I can't wait - I really feel like I'm moving forward and learning, and it's gonna be great."
The launch of his tailored US compilation, The Ego Has Landed - a selection of tracks taken from Life Thru A Lens and I've Been Expecting You - was kicked off by the tour. It was a strange experience for Robbie. Accustomed to performing sell-out arena tours in his homeland, he was suddenly being thrust back in time, playing a small club tour, to crowds of only 1,000.
As promotion for the album - released in the USA that May - continued, Robbie appeared on TV shows across the country including David Letterman, Connan O'Brian and Craig Kilborn to name a few. It was his performance on David Letterman that gave him the exposure he needed throughout North America.
"I honestly couldn't say how important I think breaking America is until I don't make it or I do. After all, I'm still only 24 - I've got my whole life head of me and I intend to enjoy every moment of it."
Win Some Lose Some
Old Before I Die
Should I Stay or Should I Go
Band Line Up:Gary Nuttall
"Oh, how great it would be to be Robbie Williams. Then talent, the looks, the voice, that charisma. To see the man on stage is to realize that he was born to entertain, a fact obviously not lost on Britain's new boy wonder. Taking to the stage to the power chords of the Queen via Andrew Lloyd Webber-esque "Let Me Entertain You", Mr. Williams spent the next hour doing just that: entertaining the hell out of the capacity crowd that had come out to see what all the actual fuss was about."
Chartattack.com, May ‘99
"Alternately modest and flushed with pride -- something like Garth Brooks's persona -- Mr. Williams has enlisted his fans in his success. ''I'm going places,'' he declared near the end of the set. ''Are you coming with me?'' His gift, which is as strong as his musical talents, is to make people want to shout yes."
New York Times, May 10th, ‘99
"Somewhere in between doling out the frozen-smile teen pop of Take That and snorting up the drugs 'n' decadence lifestyle with the Brothers Gallagher, Brit boy wonder Robbie Williams tumbled into the buzz jetstream, dog-paddled across the big briney, and wound up here..."
Washington City Paper, May 10th, ‘99